manage to experience

TED Coverage

Friend Bill is Twittering from TED.

Sorry Bill, but John Moltz's Twitterage is more entertaining.


Technorati Tags: TED

A semi-irregular update

One of the benefits (if you're inclined to see it that way) of being at the center of a strategic/creative marketing collaborative -- and that's how I increasingly view august -- is that I'm constantly swapping roles. Today is a typical example, as I leap from business development to project management to copywriting to planning an upcoming photo shoot.

Yes, things are hopping at august hq, as we're planning a Web site refresh for a client and a revamped email marketing campaign for another, designing a booth for a series of trade shows, and finishing the third in a series of client videos. All of it's good work, though it's obviously put a crimp in my writing here.

What's on my mind (and therefore might pop up here in the near future)? Underestimating audiences, and a recent trip to Portland that prompted some hard thinking about artisans, coffeehouse experiences, and the size of the world.


Technorati Tags: august, status, clients, work, portland

"The internet is a copy machine"

I'm late to the party with this one. Kevin Kelly's excellent "Better Than Free" has gained considerable attention lately. Its premise is simple: 1) The internet is a copy machine, 2) abundant copies have little value, 3) wealth has been built on selling copies, 4) #3 has been undermined by #1, and 5) wealth will be created by selling things that can't be copied. Things that are, in effect, better than free:

"Success in the free-copy world is not derived from the skills of distribution since the Great Copy Machine in the Sky takes care of that. Nor are legal skills surrounding Intellectual Property and Copyright very useful anymore. Nor are the skills of hoarding and scarcity. Rather, these new eight generatives demand an understanding of how abundance breeds a sharing mindset, how generosity is a business model, how vital it has become to cultivate and nurture qualities that can't be replicated with a click of the mouse."

Technorati Tags: kevin kelly, wealth, abundance, generosity, internet, economy