CAN-SPAM Update

The FTC recently announced pending changes to the CAN-SPAM act. You can read a concise synopsis here.

It's unlikely that these changes will affect email marketers who adhere to best practices. One item, however, does merit particular attention: Send to a friend emails will receive closer scrutiny, on a case by case basis. This shouldn't cause marketers any stress unless they offer recipients inducements to forward messages.

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