SMS and social networks are the preferred communication channels among younger demographics. But they aren't necessarily the most effective channels for marketers trying to reach those people. That's the finding of ExactTarget's 2008 Channel Preference Survey.
The channel that's most effective? Mail. Postal mail.
So direct mail isn't dead. No surprise there, if your mailbox stays as full as mine.
What about email? The study suggests it's still a highly effective marketing channel, but younger Internet users' attachment to SMS, IM and mobile phones suggest that change could be coming.
Technorati Tags: exacttarget, channel, email, sms, im
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What's This?
- It’s about people, ideas, devices and channels that create good experiences. And gadgets. Oh, and coffee, too.
I’m Ian Joyce, principal of August Communication Consultants, where I help businesses create good online experiences for customers, employees, partners and other stakeholders. I'm also a writer, and contribute the odd column to the Business Journal of the Triad.
You can follow me on Twitter, see some of my photos on Flickr, thumb (metaphorically speaking) through my retired blog, Ian@work, or read my musings on bicycling.
Send me email.
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