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Do ads exist in a vacuum? This case points out two YouTube videos that are an effective counterpoint to millions spent on an otherwise effective advertising campaign.
It's not just the ads that matter. It's the environment they're released into.
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I’m Ian Joyce, principal of August Communication Consultants, where I help businesses create good online experiences for customers, employees, partners and other stakeholders. I'm also a writer, and contribute the odd column to the Business Journal of the Triad.
You can follow me on Twitter, see some of my photos on Flickr, thumb (metaphorically speaking) through my retired blog, Ian@work, or read my musings on bicycling.
Send me email.
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