More data about your AdWords spend from...Microsoft?
There isn't much detail here, but apparently the Microsoft CRM team plans to let CRM Online customers track the sales performance of PPC campaigns including, presumably, Google AdWords.
I have a lot of specific questions about how granular the tracking is (sales performance by keyword, geography, etc?), but I can't see how in principle this is anything but good. AdWords is something of a black box, and anything that shines daylight into that box is welcome.

Comments