manage to experience

Web analytics + user experience

I'm in the early stages of working with a new client to improve the user experience of his company's Web site, and in turn, increase site traffic conversions.

This presentation captures some of the substance of our conversations – understanding what is happening on the site in its current state, why users responses to the site, and using that knowledge to improve the user experience and boost business.

There are a few too many slides, but it's a relatively quick scan:

Marrying Web Analytics and User Experience

View more presentations from Louis Rosenfeld.

August Insights for May 2009

The latest issue of August Insights, August Communication Consultants' email newsletter, is now online. It's devoted to social media myths, reality and resources, and the shrinking gap between personal and professional online identities.

A preview of Wolfram Alpha -- a "fact search engine"

Danny Sullivan talks with the man behind the Wolfram Alpha search engine, and reports back.

We're primed to greet the announcement of any new, major search engine as a potential Google-killer, but that's not an appropriate description for Wolfram Alpha. Rather, it's a "computational knowledge engine," or a service that aggregates public data, uses human editors to validate the information, and presents it in response to targeted searches or requests for calculations.

Per Sullivan, it's not going to replace Google, but it promises to be a powerful complement to it.

August Insights

I previously failed to mention it here, but my company has a new email newsletter for those who still follow that dying medium. There are quite a few of you, apparently. You can read the first issue online, and even subscribe if you like.